top of page

Portfolio narrative building (for printed portfolio)

Project Brief: how might we design a gift-able product for expecting parents/infants (0-12 months)?

INSIGHTS:

Parent's find the most joy in discovering their baby's personality. How might we create an experience that brings out a baby's character? Well, babies don't really do much at this age...but what do they do most? Eat, sleep, and poop. Yikes, okay not much to work with, but when they are awake and not doing the three listed above, they are discovering the world that they call their own now! They look at, grab, and suck on anything that is around them. 

As a new parent, they think they have to entertain and engage their baby every minute their baby is awake. Can we create a gift set that explores each of the sensory categories to help a baby collect information about the world around them and through their curiosity and interest of the experience, bring joy to the parent. 

bottom of page